I think you're right about the Taurus nameplate. It pretty much screams boring even though that's not always the case.I think eventually the Taurus is gone anyway. The writing was on the wall when Ford decided to not refresh the model that has been virtually unchanged since 2013. How many models go 5 years without something external or internally updated? A 2018 Taurus is virtually identical to a 2013 Taurus save a few minor options and such.
The 2010+ Taurus is the only model Taurus that has really ever appealed to me. Previous models did nothing for me, but when I saw the 2010 for the first time, I thought "wow, that's the first Taurus I actually think I would buy". At the time I was driving an Infiniti G35x, and later a C300 Benz, so to jump into a Taurus was a bit of a leap, but I love the car so far. So I'm a bit disappointed to see the model may be killed off again. I would pick up a 2016-2018 SHO in a few years however.
IMHO, I always thought bringing the Taurus nameplate may be the reason why the car has been often overlooked. When I tell people I drive a Taurus, they look at me like I'm crazy and say "really?"...until they get in the car and go for a ride. Even I was impressed with the car the first time I test drove my Limited.