I used Discount Tire once. That will be the last time. Got tires at the Cary, NC location while I was unemployed and the inexperienced teenage installer destroyed my "Wheel Skins" chrome covers on my wheels. They did replace them at no charge, but whatever, they are not hard to remove. And the "club tires" Pirelli Centaro 215/60/16 tires I got there for $98 each roar like heck 10,000 miles in. IF THEY LAST THE 70,000 miles as claimed I don't know if I will be able to take the noise. I have road force balanced all, changed pressures, etc. nothing helps it.
I also had a friend who tried employment there.
He is an experienced technician with ASE certification. The manager offered him MAXIMUM pay of $7.75 per hour... WTF?! That's right, 50 cents over minimum wage, no commission, whatever. That's BS. Paying employees like that makes them no better than Jiffy Lube. Also if you car needs ANYTHING other than tires or balancing, flat repair, etc... forget it. And as an auto technician I cannot stress enough the importance of having your wheel alignment checked when installing new tires. If it is out, you don't want to destroy your new tires.
As an auto technician with a family to support I cannot stand shops that underpay employees. That forces people like myself with experience out. Then you have a teenager with zero training working on your car. But its YOUR car...
As for pricing, most NAME BRAND tires are the same or more than competitors. They do carry off brand and "club" tires that are cheaper. (a club tire is like my Pirelli Centaro, or Walmart's Michelin X radial LT. Exclusives to certain chain stores)
(This is a "Wheel Skin" for those who don't know